Revealing the Long-hidden Value of Your Benefits


While many different traits have tried to define the human arsenal, none have done a better job than that tendency of ours to grow on a consistent basis. We say this because the stated tendency has fetched the world some huge milestones, with technology emerging as a rather unique member of the group. The reason why technology’s credentials are so anomalous is fashioned around its skill-set, which was unprecedented enough to realize all the possibilities for us that we couldn’t have imagined otherwise. Nevertheless, a closer look should be to reveal how the whole runner was also very much inspired by the way we applied those skills across a real world environment. The latter component was, in fact, what gave the creation a spectrum-wide presence and made it the ultimate centrepiece of every horizon. Now, having such a powerful tool run the show did expand our experience in some outright unique directions, but even after reaching so far ahead, this prodigious concept called technology will somehow keep on delivering the right goods. The same has grown to become a lot more evident over the recent past, and assuming one new HRM-themed development shakes out just like we envision, it will only propel that trend towards greater heights in the near future and beyond.

PlanSource, leading provider of cloud-based benefits administration technology, has officially launched an updated version of its proprietary platform. According to certain reports, the standout aspect of this update is presented by a brand-new enhancement called, Source Personalization+, which is designed to help employees in choosing, as well as making an optimal use of their benefits. The enhancement basically applies hyper-personalized communications to inform employees on the measures they can take to squeeze out maximum value out of the benefits available at their disposal. Talk about some practical features we can expect here, Source Personalization+ ropes in extensive data, statistical algorithms, and machine learning to identify the likelihood of future needs in an accurate manner. Next up, it is given the capability to gauge differences between recommended care and the care an individual is receiving, a factor that can prove absolutely crucial when it comes to realizing higher quality results. Interestingly enough, Source Personalization+ is also equipped to target specific groups within a population based on shared attributes such as location, demographics, health conditions or predictive behavioral patterns. We referred to behavior, the enhancement further makes a point to use validated behavioral science methods for the purpose of constructing a personalized message and drive more engagement.

“PlanSource has built a foundation on helping employees choose their benefits through a best-in-class benefits shopping platform; now, with The Source, we are connecting employees with how actually to use those benefits,” said Bradley Taylor, Chief Strategy Officer at PlanSource. “With The Source Personalize+, we will deliver personalized and automated smart messages at the right time, sparing the HR team from the heavy lifting. I’m excited about the problems this solution will solve and the data it delivers to our HR and broker leaders about how employees use their benefits.”

Hold on, we are not yet. With Source Personalization+, you get complete access to a closed-loop functionality, which should allow you to track actions and better understand the value of investment throughout the company’s pipeline. PlanSource notably worked alongside Evive, the leader in digital engagement and communications technology, to develop the stated solution.

Beyond this product, though, PlanSource also announced some improvements to its IQ Suite. An example of the same would be that new section added to the ROI dashboard. The section in focus will let you track critical stuff like cost savings of not covering dependents, time saved by using the suite, and more. Another thing the company rolled out was a set of APIs that customers can use to streamline and simplify the overall benefits experience.

Founded in 2002, PlanSource’s rise to prominence has arrived on the back of its ability to automate and simplify how organizations execute their individual employee benefits program. The company’s platform is, at the moment, understood to provide services like benefits communications, shopping, enrollment, billing, compliance and ongoing administration. As for its excellence in providing these services, you can infer that from a user base, which has already served more than 5 million customers.

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