An Attempt to Let You Better Understand the Dynamics of Your Workforce


There might be plenty that human beings can do well, and yet there is little we do better than growing on a consistent basis. This progressive approach, on our part, has already brought the world some huge milestones, with technology appearing as a rather unique member of the group. The reason why technology’s credentials are so anomalous is based on its skill-set, which was unprecedented enough to realize all the possibilities for us that we couldn’t have imagined otherwise. Nevertheless, a closer look should be able to reveal how the whole runner was also very much inspired from the way we applied those skills across a real world environment. The latter component was, in fact, what gave the creation a spectrum-wide presence and made it the ultimate centrepiece of every horizon. Now, having such a powerful tool run the show did scale up our experience through some outright unique avenues, but even after reaching so far ahead, this prodigious concept called technology will somehow keep on bringing the right goods. The same has grown to become more and more evident in recent times, and assuming a newly-launched solution ends up with the desired impact, it will only put that trend on a higher pedestal moving forward.

meQuilibrium (meQ), the leading digital resilience platform based in Boston Massachusetts, has officially launched a brand new solution called Workforce Campaigns, which is designed to let HR and business leaders identify and address risk and growth opportunities in the context of their human resources. According to certain reports, the solution will leverage cutting-edge data insights, targeted communications, and upskilling to help you in better understanding your workforce. But what sort of practical areas this information will cover? Well, by banking upon more than 1.6 billion data points, Workforce Campaigns will be able to provide a lowdown on seven specific areas, including Burnout, Stress Management, Work-Life Balance, Empathy, Purpose, Managing Uncertainty and Culture of Well-Being. Interestingly enough, each area here will have a pre-built campaign of targeted resources, resources that will educate the concerned individual on skills and practices they can use to make a positive change in their situation. Beyond the effort of reducing high-risk issues among employees, the solution will also have specific campaigns just for bolstering managerial skills within an organization.

“Building on meQ’s proprietary population analytics which detect workforce breakdowns and risks, our new Workforce Campaigns capabilities allow organizations to deliver a campaign-driven approach to address key risks and opportunities at the center of workforce performance today,” said Jan Bruce, CEO and co-founder, meQ. “This offering gives organizations the curated campaigns they need to improve the well-being and performance of their most valuable asset – employees and their managers.”

Another detail that we must acknowledge is how you can customize the said campaign using a range of different metrics. The available metrics, at launch, are understood to be geographical location, job role, line of business, and more. Once the metric is selected, Workforce Campaigns dispatches mini courses at the disposal of those specific populations, with the goal being effective issue redressal, individual development, and a reduced employee turnover.

Founded in 2010, meQ is today arguably the best digital resilience solution, if the goal is to achieve workforce wellbeing and improve your human resources’ potential. An example of the company’s stature can be inferred from the fact that is currently serving Fortune 1000 global enterprises across 130 countries, while also remaining operational in more than 14 languages. Further evidence of the same is available in meQ’s presence on Inc. 5000 Fastest Growing Companies list, where by the way, the company has been for 4 years in a row between 2019 and 2022. Apart from that, the company has also made an appearance around Financial Times’ and Statista Americas’ compilation of Fastest Growing Companies.

“Our new offering now allows leaders to take targeted actions to address key issues that impact the business,” Bruce explained. “Campaigns can address issues of strategic importance to the business, such as: developing agile organizations that are facing issues with change, helping a workforce lacking in empathy by giving them the tools they need to learn and practice it, or assisting a regional office that is at risk for burnout with the skills to finish each day strong.”


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