Daybright Financial has officially announced the launch of its new solutions suite, spanning AI-powered employee benefits education, communications, and enrollment decision support tools, each component capable of enhancing the company’s already comprehensive offerings across benefits and retirement space.
According to certain reports, the stated suite arrives on the scene bearing an ability to make employee benefits experience more personal, easier to navigate, and impactful year-round. Not just that, it is also understood to be largely well-equipped in the context of helping employees better understand, access, and utilize their benefits. You see, the underlying technology integrates seamlessly with Human Resources Information Systems (HRIS) to ensure data remains current and synchronized for employees and new hires throughout the year.
“Our new AI-powered solutions integrate in real-time with all major HR systems, including ADP®, Workday®, UKG®, and our own Daybright Benefits Administration platform options. These tools deliver personalized benefits guidance year-round while maintaining the highest standards of data security and privacy,” said Bob Hartnett, Head of Benefits at Daybright,
Talk about the whole value proposition on a slightly deeper level, we begin from the availability of AI-powered benefits guides. This translates to how users can automatically generate clear, branded summaries from complex plan documents, something which should accelerate and simplify the proceedings for employees to understand their benefits.
Next up, we have AI-powered benefits microsites. These microsites are essentially engineered to transform dense benefits content into a user-friendly, branded portal that’s accessible anytime, on any device, thus creating a trusted space for employees to explore their options.
“This launch is designed to further our mission to simplify health and financial wellness, enabling better choices for all, today and tomorrow,” said Meg Schneider, CEO of Daybright Financial. “By simplifying often complex and underutilized benefits with modern, user-friendly resources powered by AI, we’re helping our clients focus on what matters most—their people and their business, not tedious benefits administration.”
Another detail worth a mention is rooted in Daybright’s all-new AI-Integrated personalized communication campaigns that, on their part, can drive year-round engagement with automated, personalized email and text campaigns, all of it geared towards helping employees stay informed, and at the same time, make the most of their benefits.
Hold on, we still have a few bits left to unpack, considering we haven’t yet touched upon the suite’s promise to deliver AI-powered decision, structured to proactively guide employees when the agenda is to recommend, select, and use health, retirement, as well as voluntary benefits aligned with their unique financial situations.
We also haven’t touched upon an assortment of AI-powered benefits assistants that are committed to delivering interactive real-time support by text, call, or email, making enrollment easier than ever.
Founded in 2008, Daybright Financial’s rise up the ranks stems from specializing in employee benefits, retirement plans, and all their associated compliance needs. The company’s acale also be understood once you consider it has, so far, acquired over 60 local and national firms that have been trusted members of their communities for decades.
In totality, the Daybright Financial serves more than 18,000 employer groups and 3.6 million plan participants nationally.In just one early client implementation, we saw remarkable engagement, 96% of employees used the microsite and decision support tools during enrollment,” said Pat Simonds, Chief Revenue Officer at Daybright. “That translated into a 47% increase in HSA contributions, a 10% shift away from the highest-cost health plan, and a 54% rise in voluntary insurance participation. These results underscore the power of AI to simplify benefits and drive smarter, more cost-effective employee decisions.”
