Appcast, the global leader in recruitment marketing technology and services, has officially won the Silver Stevie® Award at the 2024 American Business Awards®. Honored within the Human Capital Management or Talent Management Solution category, Appcast’s win was largely down to its industry’s first omni-channel recruitment marketing solution that harnesses the power of programmatic, search, social, and traditional recruitment media into a single enterprise offering. Furthermore, the stated solution is capable of using real-time market and performance data, advanced algorithms, as well as a team of experts to select the best channels for optimal and user-specific results in every case. These goals can be anything from driving applicants, building a candidate pipeline, or generating employer brand awareness. Talk about the whole value proposition on a slightly deeper level, we begin from its programmatic capabilities. Here, the idea is to leverage Appcast’s award-winning programmatic recruitment advertising technology so to optimize job ad distribution across its industry-leading network containing thousands of job sites. Next up, we have the solution’s Search and Display mechanism, where top-of-funnel search and display advertising will attract active and passive candidates before improving upon the talent pool for even the hardest-to-fill roles.
“It is an honor to have AppcastOne recognized by the Stevie Awards as we continue delivering revolutionary recruitment marketing solutions that help our clients hire talent amid a rapidly changing talent acquisition landscape,” said Chris Forman, founder and CEO of Appcast. “Appcast is committed to building state-of-the-art technology and leveraging our unparalleled data insights and industry experts to drive our clients’ hiring needs.”
Then comes into play the Social aspect, it relies upon Appcast’s social media experts to help employers improve job seekers’ awareness of their brands and career opportunities. This awareness will be created, by and large, on those platforms where job seekers spend much of their time online. Anyway, to enhance things even more, the platform would use a set of proprietary targeting matrixes that outperform platform benchmarks across 90% of campaigns. Appcast’s proprietary solution also dedicates a fair amount of focus towards optimizing the traditional media. As for how exactly it delivers on that particular objective, the platform’s methodology is likely to pack together deep partnerships, along with its position as the largest global buyer of recruitment media. Together, these components are play a big part in optimizing all forms of online and offline advertising for employers so to conceive greater confidence in how budgets are spent and driving optimal outcomes.
Among other details, we have AppcastOne dashboard, which provides a transparent and holistic view of all online recruitment marketing channels to help employers better understand the recruiting funnel impact and the way cost, volume, and quality of candidate is being managed.
“While growth in much of the world economy has recovered slowly from the COVID-19 pandemic, the American economy continues to show remarkable resilience and growth,” said Maggie Miller, president of Stevie Awards. “Our 2024 Stevie winners have contributed to that successful recovery through their innovation, persistence and hard work. We congratulate all our winners in the 2024 ABAs and look forward to celebrating their achievements during our June 11 awards banquet in New York.”
Founded in 2014, Appcast’s rise stems from its award-winning programmatic job advertising technology. The excellence of this technology in doing what it does can be understood once you consider, thus far, it has already facilitated more than 1.8 billion job postings, while simultaneously achieving 17. 6 billion job ad clicks. On top of that, Appcast’s proprietary solution has also managed $1.6 billion worth of spend, and it has done that for a collective total of well over 2,000 customers.
