Adobe has officially announced the launch of several major product innovations to help brands from various industries optimize their entire content supply chain with generative AI. According to certain reports, these new innovations begin from a brand-new Adobe Workfront Planning capability, which will let users access a unified view into all activities across their marketing lifecycle, and it will do so using highly visual marketing campaign calendars and dynamic briefs. By unified, the idea is basically to connect records from every marketing campaign, such as assets, timelines, project status, and performance metrics, to facilitate better business decisions and an accelerated campaign delivery. Next up, we must get into Adobe’s Workfront and Frame.io. Understood to be a natively integrated review and approval workflow, this solution will streamline collaboration between cross-functional teams. You see, every time a marketer would create a project in Workfront, the technology will automatically create a parallel version of it in Frame.io, where creatives share content and track feedback. Having referred to feedback, any comments and assets that are dispatched will also become visible across both applications. Then, there are new firefly capabilities coming into play. These capabilities will reinvent the way brands create and produce content, especially when the agenda is to deliver personalization at scale. But how will they achieve the latter objective? Well, the answer resides in custom models that allow businesses to further train and customize Firefly based on their own assets, from products and characters to campaign and brand styles. Another significant detail here is concerned with the fact that Adobe Firefly Services will be deployed as generation and editing APIs which, in turn, can be embedded into any workflow to create hundreds of localized or personalized asset variations.
Joining those capabilities are the improvements introduced across Adobe’s Creative Cloud for Enterprise. Here, the substance is delivered by two main solutions in Object Composites and Style Kits. With Objective Composites, creative teams can blend products and objects into a variety of high-quality generative scenes, inclusive of tones, colors, lighting and textures, the whole process not taking more than a few seconds. On the other hand, when using Style Kits, they can create and share style templates to save and reuse Firefly prompts, reference assets and presets. Moving on to Adobe Express for Enterprise, it will look to facilitate self-serve efforts in creating and editing on-brand content in a quick and easy manner. By leveraging a set of brand style controls and templates, teams here will have the chance of configuring color, font usage and lock elements, such as images, to ensure non-creative teams stay on brand.
Hold on, there is more, considering we still haven’t covered the new Adobe Experience Manager (AEM) Assets content hub. The stated hub is to let teams easily distribute brand-governed assets across their organization, partners, agencies and more. As a result, users can leverage a single exclusive platform to collaborate and share images, icons, illustrations, PDFs, videos, and more, for all enterprise use cases. More on AEM would reveal the introduction of a AEM Sites variant generation solution. This solution is all about allowing brands to take a single marketing asset and create numerous variations of copy that speak to different audiences in their preferred way. Among other features, Adobe is bringing Adobe Journey Optimizer email generation to properly define audience and campaign objective before generating marketing emails, thus helping businesses scale content creation in busy periods. Finally, we have Adobe Content Analytics to educate users on the performance of AI-generated content down to the attribute level.
