Adobe has officially announced the launch of a flexible, fast, and intuitive creative collaboration platform called Frame.io V4, which comes decked up with an ability to streamline and simplify workflows across content creation and production. According to certain reports, the stated platform brings all-new workflow management capabilities, along with a dynamic metadata framework, and smart folder system called Collections, to offer users an avenue that is fully customizable, powerful and flexible enough to facilitate any creative workflow. Talk about the whole value proposition on a slightly deeper level, we begin from the prospect of workflow management itself. Here, like we discussed, you have a new metadata framework which transforms how one interacts with assets. Hence, instead of relying solely on a rigid folder structure, users can now tag, organize, and view their media based on how their teams work. More on the platform’s smart folder system, Collections, would reveal its offer of letting you dynamically select, filter, group and sort your media using metadata. Next up, we must get into the solution’s creative review and approval mechanism. This mechanism involves unified and redesigned player architecture to deliver a beautiful immersive media viewing experience, complimented by consistent controls across multiple file types. Furthermore, users can come expecting better ways to share feedback, including an entirely overhauled commenting system. Then, we have the sharing and presentation aspect, which is served to users in a consolidated form for the purpose of giving them a more fluid experience in regards to browsing, previewing, and customizing.
Another detail worth a mention is rooted in Adobe’s decision to expand support for creative workflows. Here, you have a use case in casting & audition, a use case which enables you to group audition tapes by character, filtered by selects, while simultaneously displaying metadata such as agency, agent content and availability. Furthermore, one can leverage the V4 platform to assign for select team members to review, provide notes, and star-rate. Moving on, the platform can even come in handy when managing location searches. In practice, this can mean comparing potential sites, organizing scouting reports, and handling logistical arrangements for optimal shooting settings. Joining the same is V4’s potential in the context of daily footage reviews. You see, one can use it to manage video dailies, thus ensuring talent and executives see only material relevant to them. Such a setup also goes a long distance when the agenda is to send Collections to actors with only their takes. The platform’s support for creative professionals is further concerned with marketing campaign management. This includes managing review and approval for all creative assets in a marketing campaign, organized by distribution channel and grouped by asset type. Next to that, the platform also displays metadata such as specs and media spend.
“As the demand for all content types – from video and images to design and documents – continues to skyrocket, the needs of Frame.io’s community have evolved. Companies, brands and individuals all need one unified platform that streamlines how teams and stakeholders come together to ideate, collaborate and create, no matter the creative project,” said Emery Wells, Co-Founder of Frame.io. “With all new capabilities that achieve clear, centralized feedback, fewer revisions, and faster delivery of media assets, V4 is a game-changer for all creatives and production teams – offering the space for greater focus to deliver their best work.”
